The Starting Phase
The metabolic reset that teaches your body to burn fat again. Break free from the carb-crash cycle and reclaim stable, all-day energy.
If you're over 40 with stubborn belly fat, afternoon energy crashes, or constant hunger, your metabolism is likely running on broken software. Power Keto is the reset.
Years of high-carb eating have turned off your body's ability to burn stored fat. Power Keto flips the switch back on.
No more blood sugar roller coasters. Fat and ketones provide steady, reliable fuel without the crashes.
When you're burning fat efficiently, the constant hunger disappears. You'll finally feel satisfied.
Cutting sugar and seed oils dramatically reduces systemic inflammation that drives disease and aging.
It seems counterintuitive: eat more fat to lose fat? But when you understand the science, it makes perfect sense.
When insulin is high, your body stores fat and can't release it. Carbs spike insulin. Fat barely touches it. By eating high-fat, low-carb, you keep insulin low so your body can finally access stored fat.
After 2-4 weeks of low carbs, your liver starts producing ketones from fat. Your brain and muscles learn to run on this clean, efficient fuel source. This is "keto-adaptation."
Unlike standard keto, Power Keto keeps protein moderate-high (30-35%) to maintain lean mass. You lose fat, not muscle. This protects your metabolism.
Fat and protein are highly satiating. Ketones suppress ghrelin (the hunger hormone). Most men find they naturally eat less without willpower or calorie counting.
The ratio that drives metabolic reset while preserving muscle.
Sedentary Activity Level
Active men may shift to 55:35:10 or 50:40:10 based on training intensity.
Butter, olive oil, avocado, fatty fish, eggs, animal fats
Beef, eggs, fish, pork, chicken thighs, organ meats
Leafy greens, cruciferous vegetables, berries (limited)
The adaptation timeline varies, but here's what most men experience:
Possible fatigue, brain fog as your body switches fuel sources. Stay hydrated, get electrolytes.
Energy returns, cravings diminish. Scale starts moving. Sleep often improves.
Steady energy all day. Mental clarity. Consistent fat loss. Hunger under control.
Simple guidelines for what to eat. See the full Zero Reactivity List for complete details.
Once you've reset your metabolism and become insulin sensitive again, you can graduate to Power Play - a more balanced approach with higher protein and strategic carbs for performance.
The Man Plan monitors your progress and recommends transitions automatically.
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