Introducing The Man Plan
AI-generated nutrition plan. 15-minute fitness workouts. Health tracking that actually helps. All managed through simple text messages—no app downloads, no endless logins.
Not another password to remember. We manage your Man Plan via SMS—check the web app when you want, but you don't have to.
You drag through afternoons, relying on caffeine just to function. Your body doesn't respond like it used to.
You've tried cutting calories, intermittent fasting, and every fad diet. Nothing sticks. The scale won't move.
The confidence you had in your 30s? It's fading. You want to feel strong, capable, and in control again.
You've tried the generic advice. It doesn't work for men over 40.
One platform. Everything you need. Built specifically for men over 40.
Answer a few questions. Get a personalized meal plan based on your goals, preferences, and lifestyle. Complete with macros, meal timing, and food lists.
Included Free
15-minute home workouts designed for busy men. High-tension, rest-pause methodology. No gym required. Guided exercises with progression tracking.
Included Free
Track your progress across nutrition, fitness, energy, sleep, and recovery. See what's working and what needs attention—at a glance.
Included Free
The system watches your patterns and suggests next steps—when to get labs, when to talk to a coach, when to adjust your plan. No guessing.
Included Free
5 minutes. Answer questions about your goals, lifestyle, and preferences.
AI generates a personalized nutrition and fitness plan, instantly.
Log daily, see your Health Radar, and get smart recommendations.
Add coaching, labs, or medical support when you're ready.
Start free. Upgrade when it makes sense.
$29/month
Human plan review, advanced analytics, recipe library, grocery lists, and weekly adjustments.
$97 - $149/mo
Your PHO. JumpStart sessions, ongoing accountability, and direct access to your personal optimizer.
$99 - $149
Lab panels, telehealth consults, TRT, GLP-1, and prescription management. Physician-guided.
The metabolic reset system that powers everything we do
Build Your Vision
Clarify exactly what you want and why it matters. Create your Self-Vision and Self-Contract—the foundation that keeps you committed.
Zero Reactivity Nutrition
Eliminate foods that sabotage your metabolism. Learn which foods trigger inflammation, bloat, and energy crashes.
Power Keto Protocol
A 4-fueling structure designed to optimize hormones, burn fat, and preserve muscle. Tailored for men over 40.
Get your personalized plan in 5 minutes. Free. No credit card required.
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